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NEA Professional Learning

ESP Rights and Respect: How to Build a Strategic Campaign

Learn how NEA members, staff, and leaders have partnered to build a strategic campaign to increase ESP visibility, rights, and respect.
photo of NEA members in an audience smiling and listening to a speaker
Published: 11/14/2023
This resource originally appeared on

At a Glance

Hear from three state affiliates—Massachusetts, Maryland, and Illinois—on how they built their campaign from the ground up, what successes and challenges they faced, and what resources and strategies they have for affiliates seeking to engage in their own campaign.


  • Get the tools to start a state-wide campaign for ESPs
  • Advocate for fair pay, benefits, and professional respect


Session Length

1.5 hours

Session Format


Join us for the third webinar in this series on Monday, November 27. Illinois ESP leaders will be presenting on their RESPect Campaign. Sign up through the form below! If you have already signed up for this webinar series, no further action is needed to register.

If you want to view the recording or materials from our previous two webinars from Maryland and Massachusetts, you may access them in our EdCommunities Group: “NEA ESP Bill of Rights.” Note: This is a members-only site and you must create an account to log in.

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Speak Up For Students and Public Schools

When we act together and lift our voices together in unison, we can improve the lives of children.
Read Across America books are delivered to classrooms at Monaview Elementary School in South Carolina

Together we're stronger. Together we're heard.

You belong in the movement! Join today to belong to the movement of educators and school staff fighting for the pay and working conditions we all deserve.

Your Voice. Our Power. Their Future.

The SCEA is an affiliate of the largest professional association of educators in the country. As the leading advocate for the schools South Carolina students deserve, The SCEA works to promote quality public education and to support public school employees.